providing strategy, design thinking and vision, kucherconsulting helps companies innovate in the area of advanced mobility.
in cooperation with our partnering design agency lighthouse01 we're able to deliver turnkey solutions that range from strategy to final product- and brand design.
the true value add!
innovation in the ebike industry is ultimately about the question how can you further enrich the bike riding experience? comparable to the way how drive systems have changed bike riding, electrification and connectivity will change the riding experience once again – and with that the industry. sustainably. and quite likely ...
Panasonic – evolving a hype market
regaining market share in the ebike market by rethinking offering and positioning ...
the Puellos were convinced early on, that eBikes were definitely also meant to be ridden offroad. this vision was the starting point for the development of Haibike‘s revolutionary eQ series and Haibikes rise to market leadership in e-performance ...
"Lutz and Alex have been truly inspirational and helped us rethink and redesign Winora, Haibike and ebikes in general."
Kucher&Thusbass has succeeded to develop a design language that provided our brand and products a sustainable identity with high recognition, appreciation and timeless relevance. A job well done, gentlemen!
scouting new business
product range opportunities
leveraging new market potentials
developping desirable brands
creating the competitive edge
the sum of all experiences
leveraging disruptive developments
kucherconsulting helped sculpt and define numerous verticals that Panasonic could win in, led product innovation leveraging physical assets into a clearly demarcated opportunities, led global teams UI/UX development, including brand design language, and crafted a long-term strategy to identify talent, maintain the continual improvement process allowing Panasonic to scale its digital and software product offerings world-wide.
in 2010 Winora introduced a revolutionary product range. revolutionary for two reasons: first, from a marketing strategic and product planning point of view - the range adressed for the first time explicitly the needs of different target groups ...
in 2014 Citybug had the vision to translate the success formula of eBikes onto their core product – the kick scooter. a great idea, besides that there was no real market yet and eScooters were not even street legal ...
a connected future
in a more and more connected world, a more and more connected mobility will become a basic requirement. to integrate all means of mobility into the bigger mobility ecosystem is the challenge all mobility players are facing currently - no matter whether we talk scooters, ebikes, motorcycles, cars, transport or ...
a matter of style
what would happen, if we‘d merge todays mobility with the possibilities of virtual reality? chances are that you‘d encounter the future of mobility ...
MAVIS is a tactical eBike and the award-winning answer to a market research that identified big potentials amongst price-sensitive as well as design-conscious buyers. It also captures the latest trend, as younger generations are discovering eBikes as a cool and green way to get around town.
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