lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,
                                lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,

journal

things that turn mobility

the true value add!

innovation in the ebike industry is ultimately about the question how can you further enrich the bike riding experience? comparable to the way how drive systems have changed bike riding, electrification and connectivity will change the riding experience once again – and with that the industry. sustainably. and quite likely ...

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a connected future

in a more and more connected world, a more and more connected mobility will become a basic requirement. to integrate all means of mobility into the bigger mobility ecosystem is the challenge all mobility players are facing currently - no matter whether we talk scooters, ebikes, motorcycles, cars, transport or ...

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brands vs retail chains

dynamicly growing bike retail chains are increasing their market share rapidly. they seem to have a strong position in the upcoming battle for the customer and with that for the power in the market.

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eScooters vs eBikes

will the soon to be ‚legalized‘ new micromobility change the shopping list of urbaneers? or is it just another short lived gadget like the hoverboards ...

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eBike - disruptive challenges

the market kept growing nicely in double-digits and things would surely be fine, as long as one keeps introducing carefully evolved next season products ...

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disruptive mobilities

disruptive ... what a word. we keep hearing it more and more. trump certainly had his share in it, big data as well. and when it comes down to mobilities ...

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