innovation in the ebike industry is ultimately about the question how can you further enrich the bike riding experience?

comparable to the way how drive systems have changed bike riding, electrification and connectivity will change the riding experience once again – and with that the industry. sustainably. and quite likely faster and more holistically.

bikes – not so long ago a fairly low complex technical product – are about to become the synthesis of several high-tech developments. integrated in the wider mobility ecosystem, connected bikes will enable a vastly enriched biking experience. mostly digital experiences that enhance navigation, health, fitness, communication, safety, gamification and, and, and. the possibilities are endless and will transform bike riding as we know it today.

in the course of this transformation new business models will arise that answer the changing needs of customers, users and stakeholders.
all in all, the market is getting more multifaceted and more complex. nevertheless, succeeding in this market ultimately boils down to a simple question – how do you add meaningful value to the user and the other stakeholders?


a simple, yet essential question. a question whose answer will drive the future positioning and the way how the players will look at their offering, competences and the way how they tackle innovation.