lutz kucher

lutz kucher, designer and european pioneer in design thinking and design strategy, has inspired various industries across the world with his combination of strategic, creative and empathic competences.

for the last ten years, he has been inspiring the eBike market and its players. amongst them Haibike and Bosch eBike Systems, which he has supported for years on their way to market leadership.

with kucherconsulting, lutz kucher and his team are focussing now on advanced mobilities, helping companies innovate and embrace the opportunities of the new mobility market.

next to his business responsibilities, he has been teaching at the university of applied sciences FH Joanneum in graz, strategic design and transformation design, focussing with his students and cooperation partners from the transportation industry on new mobilities.


_studied industrial design in schwäbisch gmünd, germany

_enjoyed italian design at Studio Pamio, venice, italy

_experienced the state of the art at Ziba Design, portland, usa

_got frequently inspired by culture and business etiquette in tokyo, japan

_co-founded PARK strategic design, the first european strategic design agency, with offices in hamburg, rotterdam, munich and london

_partnered up with KISKA in salzburg, establishing strategic design in austria and contributing to the agencies impressive rise

_co-founded Kucher&Thusbass and pioneered with Alex Thusbass the ebike market

_inspires new mobility with kucherconsulting and lighthouse 01

worked with

Panasonic, Bosch eBike, Winora, Haibike, Citybug, TranzX, Römer, Hyundai, Kia, Nissan, Johnson Controls, Zeiss, Sony, Whirlpool, Siemens, Fischer Skis, Brau Union, Siteco, Fujitsu, Nike, Römer, Hewlett Packard, Intel ...


the work won numerous international design awards – IDEA, IF Design Award, Red Dot Award, Eurobike Design Award, ISPO Gold Award, Good Design Award, TAIPEI CYCLE d&i award ...

"Lutz is a team-first leader, able to traverse both small group dynamics as well as corporate malaise. Curious, thoughtful, gifted in design thinking, and a highly emotionally intelligent executive consultant, Lutz provides immeasurable value to any business leader, whether start-up, or $70B corporation."

Jarrett Wendt - Excecutive Vice President Panasonic North America, Smart Mobility Office