lutz kucher

lutz kucher, designer and european pioneer in design thinking and design strategy, has contributed to various industries across the world with his combination of strategic, creative and empathic competences.

                    lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,

for the last ten years, he and his former partner alex thusbass, have been inspiring the eBike market and its players. amongst them Haibike and Bosch eBike Systems, which they have supported for years on their way to market leadership.

with kucherconsulting, lutz kucher and his team are focussing now on advanced mobilities, helping companies innovate and embrace the opportunities of the new mobility market.

next to his business responsibilities, he is teaching at the university of applied sciences FH Joanneum in graz, strategic design and transformation design, focussing with his students and cooperation partners from the automotive industry on new mobilities.


_studied industrial design in schwäbisch gmünd, germany

_enjoyed italian design at Studio Pamio, venice, italy

_experienced the state of the art at Ziba Design, portland, usa

_got frequently inspired by culture and business etikette in tokyo, japan

_co-founded PARK, the first european strategic design agency, with offices in hamburg, rotterdam, munich and london

_went as partner to KISKA in salzburg, austria, establishing strategic design and contributing to the agencies impressive rise

_co-founded Kucher&Thusbass and pioneered the ebike market

_set to inspire new mobility with kucherconsulting and lighthouse 01

worked with

Winora, Haibike, Bosch eBike, Citybug, TranzX, Römer, Hyundai, Kia, Nissan, Johnson Controls, Zeiss, Sony, Whirlpool, Siemens, Fischer Skis, Brau Union, Siteco, Fujitsu, Nike, Römer, Hewlett Packard, Intel ...


the work won numerous international design awards – IDEA, IF Design Award, Red Dot Award, Eurobike Design Award, ISPO Gold Award, Good Design Award, TAIPEI CYCLE d&i award ...