01 market innovation
scouting new business
the light e-vehicles market is facing a highly dynamic development. new trends, new technologies, new business models, new target groups, new distribution models seem to pop up overnight and are opening up exciting new business opportunities. leaving most of the market participants wondering, which of these possibilities are theirs? a question worthwhile asking, considering a few complicating factors such as an increasingly competitive environment, with a multitude of hungry new market entries, ranging from powerful automotive players, innovative new start-ups, all the way to data-driven disruptors. and all of them trying to claim their share.
how we can support you
with market insight, strategic perspective, visionary anticipation and design thinking we‘ll help you identify market innovation that fit your strategy, competencies, culture and possibilities. the search for opportunities will not be limited to products alone, but will consider as well service-, content- or new business model opportunities.
the scope of a market innovation cooperation can vary from a focused, short term project, all the way to a wider investigation and future market innovation study.
typical steps of our process include:
- clients status quo assessment
- market- and design research
- opportunity scouting and framing
- opportunity ideation and concepts
- opportunity evaluation and selection
- opportunity definition
- opportunity development briefings
MAVIS is a tactical eBike and the award-winning answer to a market research that identified big potentials amongst price-sensitive as well as design-conscious buyers. It also captures the latest trend, as younger generations are discovering eBikes as a cool and green way to get around town.
anticipating the market
bosch entered the eBike market with his first generation drive system with a perfect timing. the growing demand for eBikes had overstrained the existing drive system suppliers ...
the Puellos were convinced early on, that eBikes were definitely also meant to be ridden offroad. this vision was the starting point for the development of Haibike‘s revolutionary eQ series and Haibikes rise to market leadership in e-performance ...