lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,
                                lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,

work

case studies

                    lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,

driving
ePerformance

the Puellos were convinced early on, that eBikes were definitely also meant to be ridden offroad. this vision was the starting point for the development of Haibike‘s revolutionary eQ series and Haibikes rise to market leadership in e-performance ...

                    lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,

anticipating the market

bosch entered the eBike market with his first generation drive system with a perfect timing. the growing demand for eBikes had overstrained the existing drive system suppliers ...

                    lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,

starting
a market

in 2010 Winora introduced a revolutionary product range. revolutionary for two reasons: first, from a marketing strategic and product planning point of view - the range adressed for the first time explicitly the needs of different target groups ...

                    lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,

virtual mobility

what would happen, if we‘d merge todays mobility with the possibilities of virtual reality? chances are that you‘d encounter the future of mobility ...

                    lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,

lifestyling eScooters

in 2014 Citybug had the vision to translate the success formula of eBikes onto their core product – the kick scooter. a great idea, besides that there was no real market yet and eScooters were not even street legal ...

                    lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,

expanding markets

MAVIS is a tactical eBike and the award-winning answer to a market research that identified big potentials amongst price-sensitive as well as design-conscious buyers. It also captures the latest trend, as younger generations are discovering eBikes as a cool and green way to get around town.