lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,
                                lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,

virtual mobility

Zeiss
experiencing the future

background

Zeiss Oberkochen with its tremendous expertise in optics has always been on the forefront of optical development and a hiker between the times. whether by traveling with their space telescopes way into the past or by taking a journey into the future with their new virtual reality products.

we supported Zeiss in designing the OLED glasses and to develop a concept vision for their new generation of VR goggles to compete with Google, Samsung and others.

the opportunities

but it‘s not even so much the hardware that inspires, but the new dimension of experiences that are possible with these devices. if you have ever used these VR-glasses to fly through google earth, then you encountered the future of mobility. a truly breathtaking experience!

what would happen, if we‘d merge today‘s mobility with the possibilities of virtual reality? how can we use that technology to increase the experience quality or intensity of eBikes, eScooters and others? if you imagine a bicycle helmet with an augmented reality shield, which displays all kinds of relevant information, while you‘re riding through the city? revolutionary? no. not at all. it‘s basically nothing else then the next evolutionary step of today's ebike displays.

and what if this helmet would have an additional VR-module, that you attach, once you‘re at home? allowing you to enjoy today's ride (which has been filmed by your integrated camera) once again or even merge your trip with a VR game ... ?

countless possibilities, how technology and a little imagination can evolve our current market and user experiences. and this is something to keep in mind – people will care less about mobility hardware but will shift their focus to mobility services and/or -experiences.

a development that won‘t make hardware solutions by no means obsolete. no, it rather expands their potential applications and opens up exciting new business opportunities.
and if you believe, that scenarios like these are very interesting, but still far out, think again. chances are high, that some agile new start-up or data-driven innovator is on it already, willing to take the lead in future mobility.

                    lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,