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lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility, lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,

business unit development

Panasonic - Smart Mobility Office
supporting the ebike business unit development

client

Panasonic Smart Mobility Office
Business Unit - eBike Systems

challenge

Panasonic, one of the leading players in smart mobilities and the former market leader in ebike drive systems, decided to regain market share in the ebike market by rethinking their offering and positioning. kucherconsulting has been asked to support this process in the areas of market innovation, brand strategy, product range strategy, innovation processes, as well as leading the overall design management for brand, product and UX-development.

solution

results are subject to NDA.

lutz, kucher, consulting, design, strategy, design thinking, market innovation, product range, brand strategy, design strategy, brand experience, customer experience, experience design, disruptive mobility,

kucherconsulting helped sculpt and define numerous verticals that Panasonic could win in, led product innovation leveraging physical assets into a clearly demarcated opportunities, led global teams UI/UX development, including brand design language, and crafted a long-term strategy to identify talent, maintain the continual improvement process allowing Panasonic to scale its digital and software product offerings world-wide.

Jarrett Wendt - Excecutive Vice President, Panasonic North America, Smart Mobility Office