business unit development
Panasonic - Smart Mobility Office
supporting the ebike business unit development
Panasonic Smart Mobility Office
Business Unit - eBike Systems
Panasonic, one of the leading players in smart mobilities and the former market leader in ebike drive systems, decided to regain market share in the ebike market by rethinking their offering and positioning. kucherconsulting has been asked to support this process in the areas of market innovation, brand strategy, product range strategy, innovation processes, as well as leading the overall design management for brand, product and UX-development.
results are subject to NDA.
kucherconsulting helped sculpt and define numerous verticals that Panasonic could win in, led product innovation leveraging physical assets into a clearly demarcated opportunities, led global teams UI/UX development, including brand design language, and crafted a long-term strategy to identify talent, maintain the continual improvement process allowing Panasonic to scale its digital and software product offerings world-wide.