Each year thousands of cyclists and other vulnerable road users (VRUs) are involved in often fatal accidents with cars or trucks. The most commonly expressed cause of accident - „I didn’t see them!“

Fact is, that in todays more complex urban traffic environments it’s getting harder and harder to keep an overview of the traffic situation on hand. Result - VRUs feel increasingly unsafe.
Changing this for the better was the motivation behind the Amercian-European start-up Spoke Safety, whose mission is to make life safer for the most vulnerable on our raods.

To help better understand the market and its users and to define the corresponding portfolio and brand strategy Spoke asked kucherconsulting to join the team.

Connecting VRUs with the rest of the mobility ecosystem is the success formula for making mobility safer. Cars see bikes and bikes see cars. Achieved by equipping VRUs and the rest of the mobility ecosystem with state of the art connectivity technologies such as LTE/5G, CV2X or sensor based. Spoke calls this innovative concept - VRU2X.

Based on these leading edge technologies, kc helped Spoke define which market segments to tackle and which hardware and UX products would address the needs of the corresponding target groups.
Furthermore kc lead the branding process from brand design strategy, product naming all the way to the design briefings for the various brand design developments.

Spoke is currently one of the hottest start-ups in the wider mobility ecosystem, with the prospect to make tomorrow’s mobility a safer place. kc is proud to be part of that journey.

_market research
_product clinics
_support brand strategy
_support product range strategy (hardware, UX, services)
_brand design strategy